Category Manager
Major Duties and Responsibilities
• Seen as the category therapy area champion, overseeing the product managers activity to ensure alignment to category plans and strategy across all aspects of the product lifecycle, from defining the product roadmap, pre-launch, launch and post launch activities, demonstrating commercial launch excellence.
• Launches products successfully, both in the UK and supporting with international and US product launches as the business grows, utilising Microsoft Project, the commercial launch excellence dashboard, and liaising with sales, business development, regulatory and PMO.
• Prepares, implements and monitors the category strategic marketing plan, including the setting of marketing and sales KPI’s to deliver the agreed sales targets.
• Tracks commercial category and product performance utilising Power BI apps and product launch tracker.
• Inputs into the marketing budget and tracks monthly spend against budget with finance
• Manages all elements of the marketing mix to maximise performance in the market; including category and product proposition, packaging and livery, promotion, events, materials, digital/print/social media.
• Develops and implements compelling marketing campaigns and messages that resonates with target HCP’s.
• Develops strong and relevant product value propositions and budget impact models where required, to effectively deliver the marketing strategy to enable market access, interest and formulary pull through.
• Oversees the category therapy area content on the Rosemont website and Rosemont App, monitoring digital analytics and ensuring Rosemont digital marketing assets are functional.
• Collaborates with the sales team to provide marketing support materials and provides product training for the sales team as required.
• Engages with internal and senior stakeholders within the business to provide insights and support to ensure understanding and buy-in for assigned products and category therapy areas.
• Manages relationships with external agencies including creative, media and PR, for timely and compliant creation of marketing and communications materials.
• Manages the Dot Approve materials approval system and ensures compliant development and approval of all materials, in line with ABPI and GDPR requirements, via collaborative relationships with regulatory. PVG and medical
• Inputs into the corporate marketing research strategy and implements key research projects to develop a comprehensive understanding of the category therapy area to tailor the strategic approach. Including understanding customer needs, patient and customer journeys, category launch positioning and strategy, and monitoring market trends.
• Manages customer feedback and addresses issues effectively, by working closely with PVG regulatory and medical.
• Manages specific projects that help promote the overall portfolio to HCP’s and patients impacted by dysphagia and swallowing difficulties.
• Acknowledges responsibility to ensure an effective Quality Management System to achieve Quality Objectives, including product specifications and change orders related to the Rosemont Portfolio.
• Undertakes such other reasonable duties as may be required from time to time to support the department and business activities.
• Works closely with the Head of Marketing to define direction and strategy for marketing across various categories.
• Deputises for Head of Marketing
Competencies
• Track record of implementing several successful UK product launches across multiple category therapy areas
• Experience of internal promotion of product launches across multiple categories.
• Strong experience of the UK NHS market is essential, experience of global markets is desirable.
• Demonstrates strong understanding of business and commercials.
• Experienced in market research projects with the ability to identify and seek needed information
• Strong digital marketing skills and website content management
• Excellent written and verbal communicator with great presentation skills
• Confident, articulate and persuasive
• Strong commercial and strategic thinker
• Methodical and analytical approach to complex problem-solving
• Great interpersonal abilities and able to build collaborative relationships and influence stakeholders
• Proven ability to deliver projects and results on time and within budget
• Readily accept responsibility and use initiative
• Demonstrated strong understanding of media planning and tracking
• Highly motivated and capable of evangelising and generating enthusiasm for category therapy areas and new products
• Ability to mentor product managers across various categories.
Knowledge and Experience
• Typical Years of Experience- 4+ years experience in a UK product/brand manager role in pharma
• Minimum Expected Education- Level 6 – Bachelor’s Degree
• Additional Information- University Degree – Marketing, Business or Life Science; Typically a minimum of 4 years+ work experience required ABPI.